Want to know Facebook statistics & facts? Let’s go through our post to get detailed information.
A Facebook is an official or unofficial listing of students, staff, or faculty along with their pictures and limited biographical data, created by institutes in America to help students know each other better.
At Harvard, an official Facebook was mainly offline, with only paper sheets distributed, and the creation of an online directory being stalled due to privacy concerns.
A fact is utterly ridiculous to one Harvard student, Mark Zuckerberg, who thought it was ‘kind of silly’ for the University to take a couple of years to create a universal face book within Harvard when he could do so in a week.
Breach of privacy and security, as we’d learn to find in recent years, was not worth a speck of consideration to Mr. Zuckerberg.
Starting his website creation days at Harvard by putting together a sort of “hot or not” game in 2003; visitors of his website could pick a “hotter” person, based on pictures obtained by violating individual privacy.
Regardless, Mark Zuckerberg and his college roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes went on to create Facebook in 2004.
Some Interesting Statistics:
Facebook Statistics & Facts 2020:
With the website nearing its run for another decade, here are a few facts and numbers every user (or ex-user) of Facebook should know:
1) Originally available only to Harvard students
Facebook was only open to Harvard students but expanded to other Ivy League schools in March of 2004. On September 26th, 2006, people aged 13 and above with a valid email id could use the site.
2) World’s biggest social media platform
With 2.6 billion global active users, as of 2020, Facebook is most definitely the world’s biggest social media platform
3) Monthly Facebook product users as of 3rd Quarter of 2020
Facebook reported that 3.21 billion people were accessing at least one of the company’s core products, which includes: Facebook, WhatsApp, Instagram, or Messenger. This was reported during the last quarter of 2020, an increase from 3.14 billion in the second quarter of the same year.
4) Daily active users of Facebook products
The company reported that at least 2.54 billion were using any one core Facebook product (Facebook, WhatsApp, Instagram, or Messenger) every day. This number is for the third quarter of 2020.
5) Monthly active users in North America: Facebook Statistics and Facts
As of the third quarter of 2020, Facebook accumulated 255 monthly active users in the United States and Canada.
6) Countries with the most Facebook users 2020: Facebook Statistics and Facts
There are 310 million active users of the site in India alone, making it the leading country in terms of Facebook usage.
This is mainly due to India’s large population and the fact that Facebook is banned in China, a country with the largest population. The United States comes second with 190 million users, Indonesia third with 140 million, and Brazil fourth with 130 million users.
7) The most popular mobile messenger app as of October 2020
Facebook acquired the mobile application WhatsApp for 19 billion US dollars.
The app’s reach is particularly strong outside of the United States, in some countries being the primary messaging app. As of October 2020, nearly 2 billion people were accessing WhatsApp.
8) Distribution of Facebook users worldwide sorted by gender, as of October 2020
During the survey, it was reported nearly 57% of the Facebook audience identified as men and 43% as women.
9) Distribution of 2020 global audience by age and gender
Male users between the age of 25 and 34 constituted the biggest demographic at 19.3% of total users, whereas only 13.1% were women.
- 14.1% of the users were male and 9.4% female in the 18 to 24 age range.
- In the 35-44 age bracket, 9.4% of the users are male and 7.5% are female.
- For people in their early teens (13-17), 3.2% are male and 2.6% female.
10) Percentage of US adults who use Facebook by educational background, as of February 2019
Statistics show that over 74% of users had attained a college degree, 75% of users had some form of college education and 61% were high school graduates or less.
11) Device usage of Facebook users worldwide as of October 2020
Facebook’s accessibility is one of the biggest reasons for its popularity. Over 98% of active users accessed the application on any kind of mobile phone. 18.5% of users make use of both mobile phones and computers to access the site.
Only 1.7% of the user base accesses the site on a laptop or desktop computer.
12) Frequency of Facebook use in the United States as of 3rd Quarter 2020
Nearly 73% of active Facebook users accessed the social media platform on a daily basis, 93% did so on a weekly basis whereas 98% used Facebook in a month.
13) Leading reasons for users to use Facebook in the United States, as of Q3 of 2020
According to the reports, 88% of respondents stated using Facebook as a means to keep in contact with friends and family.
33% accessed the platform for entertainment purposes whereas 23% use Facebook to “get news”. 17% of the user base keeps in touch with brands and companies via Facebook and 11% accesses the site to strengthen professional networks.
14) Percentage of social media site users in the United States sharing media on select sites on a weekly basis as of Q3 2019
59% of WhatsApp users shared some form of content via the application whereas 53% shared content via Facebook.
15) Most popular games on Facebook as of October 2020, based on monthly active users
Texas Holdem Poker, 8 ball Pool, Candy Crush Saga, Farm Heroes Saga, and Coin Master all have approximately 10 million monthly active users.
Games like Subway Surfers, Clash Of Clans, Dagon City, Hay Day, and Trivia Crack have 5 million users.
16) Facebook’s revenue per user 2019, by region
In the year 2019, Facebook’s average advertising revenue per user was 29.25 US dollars.
When focusing on particular regions, Facebook’s average revenue per user in the Asia Pacific was 3.57 US dollars. Whereas in the US and Canada market the ARPU (average revenue per user) amounts to 41.41 US dollars.
17) Facebook’s mobile advertising revenue in 2018
92% of the platform’s advertising revenues were generated via mobile; this translates to over 50 billion US dollars in annual mobile ad revenues. A stark increase when compared to 2012’s 11% in mobile advertising revenue.
18) Number of active advertisers on Facebook
For the second quarter of 2020, Facebook reported nearly nine million active advertisers to use the platform to promote their products and services.
This number was 8 million in the first half of 2020, 7 million in both quarters of 2019, and 6 million in the entirety of 2018 and 2017. In the first quarter of 2016, Facebook stated the site had 3 million advertisers in the first quarter and 4 million in the second quarter.
19) Fewer teens are using Facebook as compared to previous years
Currently, only 51% of American teenagers between the age of 13 and 17 years old use Facebook whereas 71% of teens were actively using Facebook in 2015.
20) Number of daily active Facebook Stories users
Although Instagram Stories is decidedly more popular, Facebook has nearly 300 million users actively using their Stories feature daily.
21) The average price for Facebook ad decreased in 2019
The average price for Facebook Ads decreased by 6% in 2019, and the company attributes this decrease to Stories and geographies ad targeting.
22) Average cost per click on Facebook Ads
A survey undertaken by Wordstream found that the average CPC (cost per click) for a Facebook Ad across all industries was $1.72. This helps marketers understand how much they might need to spend on Facebook Ads to get a good ROI.
23) Statistics on Data and Usage: Facebook Statistics and Facts
The platform generates 4 petabytes (1 million gigabytes) of data per day, and all of that data is stored on the Hive. The Hive contains over 300 petabytes of data.
24) User interaction with Facebook per minute
In 60 seconds, 400 people sign up for Facebook, 510,000 comments are posted, 4 million posts are liked, 293 000 statuses are updated, and 136,000 photos are uploaded. Of course, not all interactions or accounts are legit; Facebook deleted 583 million fake accounts in 2018.
25) Survey by Harris Poll states users find Facebook most difficult to abstain from
About three-quarters of Facebook users visit the platform daily, with nearly 51% visiting the site multiple times in one day, on the same or different devices.
26) Facebook Ads and marketing: Facebook Statistics and Facts
A majority of Facebook’s income is acquired from advertising revenue. 93% of marketers regularly use Facebook advertising, which resulted in the company making nearly 11.8 billion US dollars in the first quarter of 2018.
27) Average clickthrough rate of Facebook (CTR)
The average cost per click (CPC) for Facebook Ads is $1.72 across all industries and the average clickthrough rate is 0.9%. Nearly 26% of people who click on a Facebook Ad are likely to make a purchase.
28) Number of Facebook employees in 2020
As of September 2020, Facebook has 56,653 people employed, a 30% year-over-year increase.
29) Third most visited website
Outranked only by Google and YouTube, Facebook remains the third most visited website on the Internet.
30) Facebook is the fifth most downloaded app in the App Store
YouTube, Instagram, Snapchat, and Facebook Messenger take up the other four spots. This goes to show the relevance and popularity the application still holds.
31) 74% of high-income earners use Facebook
For people making over $75 000, YouTube followed by Facebook is the first two picks. Third in popularity for this income group is LinkedIn, being the preference of nearly 49% of users.
32) Amount of time spent on Facebook daily by active users
According to marketers, Facebook users spend 38 minutes per day on the platform. This indicates that users are dropping in for more than just a quick scroll.
33) Average Facebook user likes 13 posts per month
The average user shares one post each month and makes five comments on different posts.
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Although the platform and its creator have been under fire numerous times for the spread of fake news, aid in election scam,s and hate-mongering, Facebook’s popularity and hold over an entire generation is no joke.
With a loyal user base and an increasingly addictive algorithm, the platform’s reign as the original and simultaneously, the best social media networking site is hard to deny.
Data researchers and marketers regularly report a drop in user interaction from certain age groups, however, the continuous and consistent use of the content sharing platform by the older generation makes up for it.
Facebook is expected to remain at the top for plenty more years, if not in its original form as Facebook.com, then at least via Facebook acquired mobile platforms like WhatsApp, Instagram, and Messenger.