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    30 Snapchat Statistics & Facts [2021] You Should Know

    Developed in 2011 by Stanford University students Evan Spiegel, Bobby Murphy, and Reggie Brown, Snapchat is an image and video sharing application widely popular with teens and young adults. The app’s most distinctive feature includes media captured and sent by one user to another, which becomes inaccessible after a set duration of time. Originally this was just photos, but video capability was added in 2012.

    In 2013, Snapchat introduced ‘Stories’, a feature mimicked and duplicated by almost every other social media platform. With this feature, users can post images or videos that are later deleted after 24 hours. Snapchat users can also save Snaps onto their ‘Memories’.

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    Snapchat Statistics & Facts:

    Here are some interesting facts and numbers about the application:

    1) Daily active users of Snapchat

    As of the third quarter of 2020, the image and video sharing application has 249 million daily active users. This number has risen considerably in the last decade, with the app entertaining an audience of 64 million in Q3 of 2014.

    2) Global annual revenue of Snap Inc. in 2019

    A survey reported that the mobile messaging platform Snap generated over 1.7 billion U.S. dollars in revenues, in the year 2019. The company made over 1.8 billion U.S. dollars in revenue in 2018.

    3) Most popular social networking sites worldwide as of October 2020

    The survey was ranked by a number of active users and Facebook placed first with more than 2.7 billion monthly active users. YouTube, WhatsApp, and Facebook Messenger placed second, third, and fourth consecutively, each with over 1 billion monthly active users. Snapchat placed 12th with 433 million active users per month.

    4) Most popular mobile messenger apps worldwide, as of October 2020, based on number of monthly active users

    As of October 2020, two billion users accessed WhatsApp on a monthly basis, making it the most popular mobile messenger app globally. WhatsApp is followed by Facebook Messenger, WeChat, QQ, and then Snapchat in fifth place with 433 million monthly active users.

    5) United States’ most popular mobile social networking app as of September 2019, by the audience

    Based on monthly users, Facebook placed first with over 169.7 million monthly mobile users in September of 2019. Instagram placed second with 121.3 million users, Facebook Messenger third with 106.4 million and Twitter in fourth place with 81.47 million monthly users. During this survey, Snapchat was in seventh place with nearly 45.98 million users in the month of September.

    6) Most popular mobile social networking applications in the United States as of September 2019, by audience reach

    Facebook is by far the most popular social networking platform for mobiles in the United States, with a 90.9% audience reach. The company’s other social networking apps Instagram and Facebook Messenger placed second and third with an audience reach of 64.9% and 56.9% respectively. Snapchat had an audience reach of 24.6% in the United States in September of 2019, making it the seventh most popular mobile app based on reach.

    7) Most frequently used social media platform by teenagers in the United States as of September 2019

    Despite constant social media usage, teens are acutely aware of the amount of time they spend on each app. 25% of US teens used Instagram out of all social media platforms, 24% used Facebook and 22% used Snapchat the most.

    8) Number of daily active users of Snapchat by region

    As of the third quarter of 2020, Snapchat has 90 million daily active users in North America, 72 million in Europe, and 87 million daily active users in the rest of the world. These numbers accumulate to give the app its claimed 249 million daily active users worldwide.

    9) Snap’s average revenue per user as of Q3 of 2020

    Snap’s quarterly average revenue per user (ARPU) as of the third quarter of 2020 amounted to 2.73 U.S. dollars per quarter, increasing from 1.91 U.S. dollars from the preceding period.

    10) Snap’s average revenue per user as of Q3 of 2020, by region

    As of the third quarter of 2020, Snapchat’s average revenue per user (ARPU) in North America (including the Caribbean, Mexico, and Central America) amounted to 5.49 U.S. dollars per quarter. The average revenue per year of the preceding year had been 3.40 U.S. dollars.

    11) Acceleration of Snapchat growth

    Looking at the year-over-year growth, Snapchat has shown an impressive increase in the number of users. The platform had 63 million users in 2014, 94 million in 2015, 153 million in 2016, and 178 million in 2017. After three consecutive quarters of stalling (or negative) user growth in 2018, Snapchat boasted a total of 210 million users worldwide.

    12) Countries with the biggest Snapchat audience, as of October 2020

    Being one of the most popular social networking platforms on the App Store and Google Play Store, Snapchat has garnered quite a large user base. The United States is the leading country with the biggest audience on Snapchat, with over 101 million users. India ranks second with an audience base of 33.8 million users. France is in third place with 22.15 million users.

    13) Distribution of Snapchat users globally as of October 2020, by gender

    During the survey, 59% of the total user base was found to be female and 39% male. The conducted survey considered people above 13 years of age.

    14) Percentage of U.S internet users who use Snapchat as of Q3 of 2020, by age group

    48% of internet users in the U.S. between the ages of 15 and 25 also use Snapchat. 41% of teenage survey respondents stated that the photo and video messaging app was their preferred form of communication via social networks. 30% of U.S. citizens aged 26 through 35, who access the internet, also access Snapchat. 18% of the users are aged between 36 and 45, 11% between 46 and 55 years of age, while only 5% are aged above 56.

    15) Percentage of U.S internet users who use Snapchat as of Q3 of 2020, by gender

    According to the survey, 24% of female internet users in the United States also use Snapchat. And the photo sharing app had a usage reach of 20% among male internet users. In total, 74% of Snapchat users in the US reported that they use the app to stay in contact with friends and family.

    16) Most popular activities on social networking sites by social media users in the United States in February 2019

    People use different social media applications for a wide number of reasons. Instagram may rank first for viewing photos but Snapchat is ranked higher for being the preferred social network for consumption. 45% of social network users in the US prefer Snapchat for sharing one-to-one content, compared to 31% for Instagram and 43% for Facebook.

    17) Most common Snapchat usage reasons according to users in the United States as of 3rd quarter of 2020

    According to the survey, 74% of respondents used the application to stay in touch with friends and family, 42% used it for entertainment purposes, whereas 12% used it for receiving the news. 10% of the users reportedly use Snapchat to follow brands and companies, and 7% use it to strengthen their professional network.

    18) Frequency of Snapchat use in the United States as of 3rd quarter 2020

    As of the third quarter of 2020, the survey findings report that 54% of users of the photo-sharing and rapid communication app accessed it on a daily basis. 83% of respondents admitted to using the app weekly and 92% of users claimed to use Snapchat monthly.

    19) Daily engagement rate of mobile social networking apps among Android users in the U.S. as of June 2020

    As of June 2020, it was found that 55.4% of U.S. Android users who had installed the Snapchat app were also daily active users. According to App Ape, the Facebook mobile application has the highest Android app engagement rate of 62.5% in the United States.

    20) Average amount of time spent on Snapchat by users

    According to the platform themselves, the average Snapchat user spends 30 minutes per day using the application, some other estimates include 27 or 50 minutes. It is also estimated that Snapchat users open the app 30 times in one day, on average. The younger the user is, the more likely they are to log in to their accounts. This frequency decreases as we climb age groups.

    21) Snapchat originals viewing figures

    The Snapchat Originals Series ‘Endless Summer’ drew in 28 million users in 2018, and was commissioned for a second season in 2019. The series ‘Dead Girls’ and ‘Deep Creek’ brought in 14 and 18 million viewers respectively. A series like ‘Nikita Unfiltered’ was watched 10 million times in its release month of March 2020.

    22) AR-powered Snapchat filter user stats

    In the second quarter of 2020, it was reported that 76% (180 million) of Snapchat users interacted with the application’s Lenses and filters powered by augmented reality technology. According to Snapchat, in 2019, 200 million Snapchat users engaged with the new generation of AR-Lenses within the first two weeks of their release.

    Other AR and AR related features that the app offers for their user’s entertainment include ‘Scan’, through which users can solve math problems or generate GIFs based on the objects scanned. ‘AR Bar’ helps users discover and browse Lenses, ‘Landmarks’ which animates famous landmarks around the world, and ‘Creator Profiles’.

    23) Times of the day people use Snapchat

    32% of people said they use the app when they’re ‘On the go’, and this is a common theme for the app. Most people use it for a quick look instead of spending long stretches of time on the application. 29% reported using it when commuting and 24% when traveling.

    More common is using the app with friends, with nearly 34% of the user base doing so. 19% of the users admitted to using Snapchat when they’re out shopping and 14% during social events.

    24) Snapchat streak record

    The messaging system on Snapchat is rapid and Snaps disappears within 24 hours unless saved. Streaks count how many consecutive days two people have been sending snaps to each other. The current longest Snapchat Streak stands at 1,802.

    25) Average number of Snaps created everyday

    According to Snap Inc. in the third quarter of 2020, the average number of Snaps created was over 4 billion each day. This shows a growth of 25% year-over-year.

    26) SnapMap users

    There are over 200 million monthly users of the Snapchat user ‘SnapMap’. On SnapMap, users can view Snaps submitted from all across the world- including sporting events, breaking news, celebrations, and more. Users can also share their locations with friends to see what’s going around them.

    27) Older audience opting to use the Discover feature

    As the Snapchat audience matures, people over the age of 35 watching content on Discover every day has increased by 40% year-over-year.

    28) Marketers on Snapchat

    It was found that nearly 32.7% of US marketers are on the photo sharing platform.

    29) Both Facebook and Google tried acquiring Snapchat

    In 2013, Marc Zuckerberg tried buying the app for a billion U.S. dollars, and a month later raised the offer to $3 billion. The founder and CEO Evan Spiegel showed faith and in 2016, after its IPO the market valued Snapchat at $28 billion. Just before its IPO, Google offered 30 billion dollars to buy off the company.

    30) Number of employees in 2019

    Snap Inc. had 2,734 employees in the year 2019 after firing nearly 240 employees following the first half of 2018. But this number may be lower in 2020.

    Sources:

    Conclusion:

    The social networking platform has been under fire numerous times since its inception. Mainly blamed for altering the self-perception of teenagers and young kids, by their state of the art, AR-technology powered Lenses and filters. Teens are reportedly getting permanent cosmetic surgery done on their faces to ‘look more like the Snapchat filter versions of themselves’.

    However, social networks are bound to be misused and misunderstood at various points. It’s no different for Snapchat, but the good thing is, their revenue keeps growing and interest from advertisers and marketers grows every single year too.

    With the application entering its second decade of operation soon, we’re likely to see more entertaining features on Snapchat, to keep users around and more importantly- engaged.

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